Lead product marketing strategies and execution to drive market growth, competitive positioning, and business performance.
Responsibilities:
- Define product strategy, market requirements, and pricing for assigned product lines.
- Develop and monitor business plans, market penetration, and product positioning strategies.
- Translate business strategies into structured product marketing plans.
- Analyze competitors’ market share, activities, and strategies to inform market penetration and defense plans.
- Establish pricing strategies and create marketing tools for successful product launches.
- Gather customer insights and communicate feedback to engineering, management, and procurement teams.
- Lead new product introductions and cross-functional business planning to meet commercial needs.
- Manage booking and sales forecasts in alignment with management targets.
- Oversee and develop team members to ensure effective project execution.
- Build and maintain strong relationships with key customer stakeholders.
- Manage customer escalations and ensure timely resolution.
- Deliver clear executive updates for customer management reviews.
- Document meeting notes and drive internal action plans to meet deadlines.
- Ensure operations remain within budget while maintaining profitability.
- Manage accounts receivable and ensure timely closure of sign-offs.
- Diploma or Degree in Engineering or a related field.
- At least 2 years of sales experience in semiconductor manufacturing equipment or a related industry.
- Proven ability to manage teams and deliver complex projects successfully.
- Established network within the semiconductor industry in Singapore, Republic of China, or China is an added advantage.
- Strong communication and presentation skills, with the ability to engage senior internal and external stakeholders.
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EA Personnel Name: Yang Soon Meng
EA Personnel Reg. no.: R25157469
EA License no.: 07C5771