Responsibilities:
- Collaborate with internal stakeholders to develop and execute marketing strategies, positioning, key messaging, and product marketing plans.
- Plan, implement, and optimise multi-channel marketing campaigns while monitoring performance against established KPIs.
- Manage the development, enhancement, and delivery of marketing collateral and creative assets aligned with campaign objectives.
- Partner with content teams to align content and marketing strategies, ensuring consistent campaign execution and messaging.
- Work closely with sales teams to develop targeted campaigns that support client acquisition, retention, and revenue growth across various products and services.
- Analyse marketing performance, audience demographics, response rates, and industry trends to identify opportunities for improvement and optimise campaign effectiveness.
- Manage and maintain marketing databases, audience segmentation, and mailing lists in collaboration with relevant data teams.
- Prepare and present accurate marketing reports, forecasts, and performance metrics to stakeholders.
- Manage marketing budgets, purchase orders, and coordinate with finance teams to ensure accurate reporting and budget control.
- Develop, implement, and oversee digital marketing initiatives, including SEO, SEM, PPC, retargeting, and social media campaigns.
- Lead community engagement and social media activities to strengthen brand awareness, audience interaction, and customer experience.
- Manage marketing projects and team members, including task delegation, quality control, timeline management, and budget adherence.
- Minimum 5 years of relevant experience in B2B marketing.
- Proven experience in a Marketing Manager role.
- Proficiency in both Japanese and English is required to liaise effectively with Japanese-speaking and English-speaking customers
- Experience engaging and collaborating with senior stakeholders, including C-level executives.
- Strong experience in data management, analysis, and audience segmentation.
- Demonstrated experience contributing to marketing strategy development and digital campaign execution.
- Strong project management and organisational skills with high attention to detail.
- Excellent written and verbal communication skills.
- Good understanding of digital marketing principles, including SEO, SEM, PPC, Google Ads, banner advertising, retargeting campaigns, website traffic generation, lead generation, engagement strategies, and mobile applications.
- Strong IT proficiency with experience using CRM platforms, CMS platforms, databases, email marketing systems, and marketing automation tools.
- Ability to manage multiple projects and priorities effectively in a fast-paced environment.
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EA Personnel Name: Nasu Natsumi
EA Personnel Reg. no.: R26161771
EA License no.: 07C5771