Job Summary:
Drive regional marketing strategy and pipeline growth through targeted campaigns and strong sales alignment across Asia Pacific.
Drive regional marketing strategy and pipeline growth through targeted campaigns and strong sales alignment across Asia Pacific.
Responsibilities:
- Own and deliver marketing-generated pipeline, ensuring conversion across the funnel (MQL → SQL → Opportunity)
- Align marketing efforts with high-value accounts and qualified demand rather than volume-based lead generation
- Partner closely with Sales to improve pipeline progression and deal velocity
- Develop and execute account-based marketing (ABM) strategies for key accounts and priority segments
- Translate market insights and ICP definitions into targeted, high-conversion campaigns
- Collaborate with Sales on account engagement, messaging, and follow-up actions
- Plan and execute multi-channel marketing campaigns, with emphasis on LinkedIn and retargeting channels
- Manage end-to-end marketing funnel including traffic quality, landing page performance, and campaign engagement
- Work with internal stakeholders to optimise acquisition and conversion strategies
- Act as a strategic partner to Sales by aligning on target accounts, ICP, and outreach strategy
- Participate in pipeline reviews and contribute to revenue-focused decision-making
- Track marketing performance metrics including pipeline generated, conversion rates, and cost per acquisition
- Use data insights to continuously optimise campaigns and strategies
Requirements:
- 4–7 years of experience in B2B marketing, preferably in SaaS, professional services, or related industries
- Proven experience in campaign execution, performance marketing, or growth marketing
- Familiarity with account-based marketing (ABM) strategies and targeted campaign execution
- Strong analytical skills with the ability to translate data insights into actionable strategies
- Experience working collaboratively with Sales teams to drive revenue outcomes
- Strong communication and stakeholder management skills
We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.
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EA Personnel Name: Yang Soon Meng
EA Personnel Reg. no.: R25157469
EA License no.: 07C5771
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