Channel Development & Route-to-Market Manager

  • Malaysia
  • Permanent / Full Time
  • Sales & Account Management
  • MYR 12,000 - 15,000 / month
  • Job ID 1661019
Job Summary:
Seeking an experienced commercial leader to drive channel development, optimize route-to-market strategies, and expand market coverage for sustainable business growth.

Responsibilities:
  • Develop and implement route-to-market strategies to enhance market coverage and commercial reach.
  • Evaluate channel performance and identify opportunities to improve market access and effectiveness.
  • Assess new channel opportunities, customer segments, and market expansion initiatives.
  • Support territory planning and commercial network optimization.
  • Strengthen and expand distributor, dealer, and workshop networks.
  • Develop initiatives to improve channel capabilities, partner engagement, and commercial effectiveness.
  • Support the implementation and continuous improvement of retail and workshop development programs.
  • Lead strategic channel development projects from planning through execution.
  • Coordinate cross-functional initiatives involving Sales, Marketing, Supply Chain, and Finance teams.
  • Ensure commercial programs are effectively deployed across the partner network.
  • Monitor industry trends, competitor activities, and evolving customer requirements.
  • Conduct market analysis and provide data-driven recommendations for business growth opportunities.
  • Build and maintain strong relationships with distributors, dealers, and strategic partners.
  • Facilitate business reviews, collaborative planning sessions, and partner engagement activities.
  • Support partner capability development through training, workshops, and development programs.
Requirements:
  • Bachelor’s Degree in Business, Marketing, Commerce, or a related discipline.
  • Minimum 8 to 10 years of experience in Sales, Channel Development, Business Development, Trade Marketing, Route-to-Market, or related commercial functions.
  • Proven experience managing distributor, dealer, or channel partner networks.
  • Strong commercial acumen with the ability to translate business strategies into effective execution plans.
  • Excellent analytical, project management, and stakeholder management skills.
  • Strong communication, negotiation, and presentation skills.
  • Experience in the automotive aftermarket, lubricants, industrial products, or FMCG industries is an added advantage.
  • Demonstrated capability in route-to-market strategy, channel development, distributor and partner management, commercial planning, market development, territory optimization, business development, project leadership, commercial analytics, and cross-functional collaboration.
We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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