Seeking a strategic marketing professional to lead integrated marketing initiatives, strengthen brand presence, and drive business growth.
Responsibilities:
- Lead the execution of brand and trade marketing plans aligned with business objectives and brand positioning.
- Support the development of go-to-market strategies, promotional roadmaps, and integrated marketing campaigns to drive sales growth.
- Conduct market research and analysis, translating insights into actionable recommendations for management.
- Identify opportunities to strengthen market presence and enhance brand performance.
- Ensure brand consistency across all marketing materials, communication channels, and partner touchpoints.
- Oversee the development of marketing collateral, including product brochures, presentations, and trade marketing materials.
- Coordinate content planning and updates across digital platforms to ensure accuracy, relevance, and timely execution.
- Develop and enhance brand communication strategies through innovative and creative marketing approaches.
- Plan, manage, and execute integrated marketing campaigns across digital, retail, trade, event, and promotional channels.
- Coordinate with distributors, dealers, partners, agencies, and vendors to ensure effective execution of marketing initiatives.
- Manage exhibitions, roadshows, sponsorships, and promotional events to maximise brand visibility and return on investment.
- Monitor, analyse, and evaluate campaign performance, providing recommendations for continuous improvement.
- Guide content creation initiatives, including social media, visual, and video assets, to support branding and campaign objectives.
- Analyse digital marketing performance data and recommend optimisation strategies to improve engagement, reach, and conversions.
- Stay updated on digital marketing trends and propose innovative solutions to strengthen online presence.
- Track marketing budgets, monitor expenditure, and ensure efficient resource allocation.
- Prepare performance reports, KPI tracking, ROI analysis, and key marketing insights for stakeholders.
- Collaborate closely with Sales, Operations, and regional teams to ensure alignment of marketing activities.
- Support and guide junior team members, interns, or external partners when required.
- Bachelor’s Degree or Diploma in Marketing, Business, Communications, or a related discipline.
- 3 to 5 years of relevant experience in marketing, with strong exposure to brand and trade marketing.
- Experience in FMCG, automotive, or lifestyle industries is an added advantage.
- Experience in e-commerce marketing or working with e-commerce service providers is an added advantage.
- Familiarity with social media platforms, digital marketing principles, and campaign analytics.
- Strong project management and organisational skills with the ability to manage multiple initiatives simultaneously.
- Creative mindset with strong attention to detail and branding awareness.
- Excellent written and verbal communication skills.
- Proven ability to collaborate effectively with cross-functional teams and external stakeholders.
- Passion for automotive, motorsports, or lifestyle-related brands is an added advantage.
- Strong analytical skills with the ability to interpret data and provide actionable business recommendations.
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EA Personnel Name: Yang Soon Meng
EA Personnel Reg. no.: R25157469
EA License no.: 07C5771