The Regional Direct Marketing Specialist (LGS) is responsible for the qualification and development of marketing and sales-generated leads. The role focuses on prospecting, response rates to marketing programs output, lead qualification and creation of high-quality leads which make their way into the sales funnel. The role includes engagement with existing customers and qualified sales leads, guiding customers to the company's products that best meet their needs, and coordinating with internal resources to address customer questions/objections. The LGS work closely with both inside and field sales representatives to meet and exceed sales quotas for a specific product line and/or sales territory.
As part of the marketing team based in either Japan or Singapore, you will be working in a fast paced, multinational team where you will be speaking with scientists in research, biotechnology and the clinical arena, understanding their projects and plans, and exploring how Illumina's market leading technology can really help in their lab. Identifying those customers who are genuinely interested, you will be using your communication skills as well as learning how our marketing projects can support the business across Asia Pacific & Japan.
●Execute on and provide regular reports on results of lead generation projects and activities.
●Ensure a high level of liaison with other departments & staff to ensure co-ordination of activities.
●Represents the company professionally, ethically and morally at all times.
●Make outbound contact with existing and prospective customers to identify sales opportunities, promote relevant marketing/sales promotional programs and initiate the sales process.
●Responsible for entering and maintaining lead data into our customer relationship management database.
●Enrich/update records in company's Customer Relationship Management System (Salesforce.com) and supporting systems.
●Support other related CRM Data Quality & Governance activities related to Leads, Contacts and Territory Management.
**Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.
●Prior sales experience not required, but this would be advantageous (no experience can be considered)
●Fluency in written and spoken Japanese and English is a must. Additional spoken language mastery will be advantageous.
●If no relevant work experience, scientific educational background ie. Bachelor’s/ Master’s degree in Molecular Biology, or DNA sequencing/ Genomics related discipline is required.
●Genetic analysis sales experience and/or familiarity with the company's product line a plus.
●Demonstrated ability to quickly grasp and master highly technical concepts and articulate them well to others.
●Outstanding listening, verbal and written communication skills.
●Strong interpersonal skills with the ability to communicate effectively with a wide range of customer personality types.
●Ability to interact well with highly educated research scientist customers.
●Strong ability to identify customer needs, obstacles to the sales process and solutions
●Proficient with Microsoft Office (Outlook, Excel, Word, PowerPoint).
●Experience working with SalesForce.com or a similar CRM database a plus.
●Team goal oriented with a focus on achieving team sales performance metrics.
●Efficient time management skills with the ability to stay focused on primary business objectives in a fast-paced, dynamic environment.